what is Lose, Gain, Win?
Lose, Gain, Win is a simple breakdown of what you can expect when you're a part of the Apex Blueprint Program.
You will:
- Lose Fat
- Gain Muscle and Strength
- Win Back Your Body
It's that simple. The Program is going to realign your lifestyle with your priorities and get you locked into a whole new way of taking control over your life.
Meet Coach Craig

Certified Fitness Trainer, Nutrition Specialist, Lifestyle Coach
Over 18 years of coaching and training high-performing executives and business owners, I have gained profound insights into the interplay between physical fitness and professional success.
My knowledge of tailored fitness regimes has deepened, emphasizing the need for personalized approaches that address the unique demands of high-pressure careers. Experience has taught me the critical role of discipline, resilience, and mental clarity in achieving peak performance, both in the gym and the boardroom.
I've witnessed firsthand the transformative power of consistent physical training on leadership skills, stress management, and overall productivity. This journey has refined my understanding of how physical well-being directly impacts decision-making, creativity, and emotional intelligence.
In addition, my outlook has evolved, recognizing the importance of holistic health. Coaching diverse individuals has reinforced the value of empathy, patience, and adaptability in fostering lasting change. This extensive experience has solidified my belief that an intensive but balanced approach to fitness and well-being is essential for sustained professional and personal development.